Facebook is the new Google! Why? because you can get massive results from ads placed on Facebook the way you used to be able to get with Pay-Per-Click ads on Google. Your cost per click will be less with a higher result; AND since Facebook is just past 500 million members and slated to get to a billion there are new people coming on Facebook everyday. Hence, plenty of new exposures for you. If you want to market where your customers hang out at then Facebook is where you need to be.
Facebook has laser targeted functionalities facebook followers onlineare revolutionary and with half a billion people logging on, it is a target audience that can not be ignored. It would be well worth the time and effort to learn how to market on Facebook or hire someone who already knows how.
Think about this, Facebook has a lot of information on people, not just geographically or gender and birthdays, that’s basic stuff. What gives them the targeting power they have is more honed details like group affiliations, relationship status, where a person is employed, where they went to school, what online games are played, who their friends are, who their family is, religious affiliations, and the many things a person clicks like to. In this information age, he who holds the keys to the most targeted information wins. Information gives the power to where people are spending their time the most and if you can predict what people are talking about, what they are doing you can predict what they will be buying next.
Here is an example of social media and marketing genius: A spa can create a promotional offer geared to couples for his and hers massages by formulating an ad that has a call to action to click Like to receive the promotional code of 40% off.
The ad will be targeted to:
* people who are married;
* anyone who has a birthdate in the month of June; and
* be shown throughout June for Father’s day
The spa is located in Virginia Beach, VA so the ad will be targeted to users that work and live in Virginia Beach and the surrounding area. There may be 800 thousand people in the designated area but the ad will only be shown on the pages of those that fall within the targeted audience. When they click the ad it goes to the Spa’s Facebook fan page where a coupon dominates the page but is slightly faded out of view, like a watermark. In order for it to be fully revealed the visitor has to click LIKE. Once this is done the coupon is revealed but in order to get your personal coupon code you have to put in your name and email in the opt-in box. The user is also told that this opt-in box gets them into the Spa’s VIP club where they will be privy to future offers. This creates exclusivity. A nice touch since everyone wants to be part of something that is not accessible to all.
What was done here is a double lead was created. 1. You have increased the LIKEs on the fan page which is great because the more likes you have the more visibility you have on Facebook. 2. You are building your list with the opt-in box. As people enter their name and email, the list grows and grows and these are people you can market to forever but sparingly. You can build a relationship with them by sending them updates on your products and services. You can invite them to a product launch, send them surveys, coupons, and once in a while you can up-sell them on higher end packages if they have brought from you before.
There is so much more you can do with Facebook aside from just gathering friends and reading what went on in someone’s day and posting pictures. To get an in depth look at the marketing strategies of doing business on Facebook see the step by step proven system that has been put together in a concise training video. You can surely learn these techniques in half a day as well as bonuses like how to have thousands of Facebook users view the ad you made especially for them for free, but only pay for the actual click-throughs.